
The Sudarshana Chakra is bathed in the temple tank with the devotees. The final day commemorates Venkateswara's birth star. Religious activities during the festival include daily homas and processions on streets surrounding the temple. The main first-day activity is Dwajarohana, the raising of the Garuda flag to signify the beginning of the festival. The evening before the first day, the rite of Ankurarpana (the sowing of seeds to signify fertility and abundance) is performed. The Brahmotsavam is held over nine days at the beginning of the Hindu calendar month of Āśvina, paralleling Navaratri. Until 1582, Brahmotsavams were held as often as 12 times a year. The first reference to festivals in the Tirumala Venkateswara Temple was in 966 CE, when the Pallava queen Samavai endowed land and ordered its revenue to celebrate festivals in the temple. Sri Venkteswara Sahasranamastotra refers to Brahma performing the festival, signified by a small, empty wooden chariot ( brahmaratham) which moves ahead of the processions of the Venkateswara processional deity Malayappa. History and legend Īccording to the legend of Tirumala, Brahma descends to earth to conduct the festival. In Salakatla Brahmotsavam, there will be flag hoisting (Dwajarohanam) on 1st day and flag-lowering (Dwajaavarohanam) on the evening of the ninth day. In Salakatla Brahmotsavam, Rathotsavam (Big Chariot) is held on the morning of the eighth day during Navratri Brahmotsavam, Golden Chariot (Swarna Rathotsavam) is held that morning of the eighth day. When there is an extra month in the lunar calendar, two Brahmotsavam are held viz., Salakatla and Navarathri. Srivari Brahmotsavam is also known as "Venkateswara Salakatla Brahmotsavams" and "Venkateswara Navaratri Brahmotsavams".

The word Brahmotsavam is a combination of two Sanskrit words- Brahma and utsavam (festival)-and Brahma reportedly conducted the first festival. A Brahmotsavam is a cleansing ceremony in honor of Lord Brahma, and the ceremony at Tirumala is the largest. The celebration attracts pilgrims and tourists from all over India and around the world. The Utsava-murti (processional deity) of the presiding deity, Venkateswara, and his consorts Sridevi and Bhudevi are taken on a procession on several vahanams on the streets surrounding the temple. The feast lasts for one month during the Hindu calendar month of Āśvina, which falls between the Gregorian calendar months of September and October.

Sri Venkateswara Swami vari Brahmotsavam or Srivari Brahmotsavam is the most significant annual fête celebrated at the Venkateswara Temple in Tirumala- Tirupati, Chittoor district, Andhra Pradesh, India. Celebrations include dance, music, elephants and horses. The Malayappa (processional deity) of Venkateswara Temple, Tirumala is taken on the morning and evening of the nine-day festival on four streets around the shrine. Tirumala Brahmotsavams, Tirupati Brahmotsavams
